At Scott Automotive, we can also provide event support, taking our customers’ cars along to prestigious charity events, car shows and race meetings; for static display or demonstration runs. Once initial contact has been made, we will then liaise with event organisers, deal with logistics, set up on the day, look after the car during the event and then return it back to our workshops.
By way of example, summer 2017 saw us taking part in Motorsport Magazine’s Hall of Fame event. Two of the cars in our workshop had been spotted in media coverage and both were a perfect fit for promoting a particular nominee to the Hall of Fame. We were invited to head down to the Royal Automobile Club at Woodcote Park, near Epsom in Surrey, to static display a Penske PC7 (see our separate blog to read about this ‘lost’ car now on it’s way home) and to demo run a 1969 Chevrolet Camaro up the Captain’s Drive.
Our responsibility was to transport the vehicles to the event and place them as requested – in this case, the champagne marquee for the Penske and right outside the front door of the Club for the Camaro. We then remained with the cars for the champagne reception which took place outside the Club, overlooking the golf course and Captain’s Drive, to answer any questions and look after the vehicles as guests mingled. We were also responsible for briefing our driver on the car he would demo run, in this case ex F1 driver, John Watson, in our Camaro; as well as warming up the car in preparation for the action.
There are many benefits to our customers allowing their cars to be used in this way. For those with involvement in particular charities, it is a way of supporting them with something just that bit different to attract guests and there is a definite ‘wow’ factor. If a customer intends to sell a car which may have been in a collection for a period of time, it is a good way of demonstrating that vehicle, rather than go to the expense of getting it race ready again. There are many opportunities for promotion through photographs, articles and social media platforms. Customers may also receive tickets for the events themselves as a thank you for their help. In this particular example, our customers were unavailable due to distance and so we had the pleasure of joining invited guests for the dinner. With every table hosted by a well-known face from motorsport and others amongst the guests, we were assured of interesting conversation. What an unexpected treat!
If you would like us to help place your vehicle at similar events, please get in touch to discuss your requirements.